Awards Event in Africa AFRIMA has partnered with YouTube ahead of the 2023 edition of the awards ceremony to be held in Senegal.
Ahead of the highly anticipated 8th edition of the Pan African Music Awards (AFRIMA) tagged “Teranga Edition” to be held in Dakar, Senegal on 12-15 January 2023, global entertainment service YouTube has partnered with AFRIMA, in order to help provide educational sessions focused on Artist and support live broadcast of the awards.
AFRIMA, which is the pinnacle of African music recognition globally, is poised to ensure that the annual 4-day festival will be broadcasted to music lovers and stakeholders across the world.
Most importantly, YouTube will hold workshop sessions for African creators at the Africa Music Business Summit (one of the events in the 8th AFRIMA) to educate about visibility across the global creative ecosystem on a digital platform.
The global streaming service will also partner with the All Africa Music Awards in a special incubation program called the AFRIMA Creative Academy, which aims to empower 1 million Africans (and the diaspora) in the music industry and creativity in the next five years. A YouTube link to the live stream will be available on AFRIMA’s YouTube page @ Youtube.com / AFRIMAAWARDS.
Subscribe for free to the channel and enjoy the African Music Business Summit live on Friday 13th January 2023, from 9:00 am to 4:30 pm (WAT); while AFRIMA Music Village will be shown later that day from 6.00pm – until dawn (WAT). Finally, the 8th AFRIMA Awards will be broadcast live from the red carpet – 4.30pm (WAT), while the main awards will start at 7.30pm (WAT). Angela Martins, Commissioner (AUC) said,
“It is important that we communicate our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global stage. It is now easier for people to follow the awards ceremony via their smartphone or other device. It is also critical that we continue to provide more education to the creators of content to help them thrive in their businesses, and we’re excited to align with YouTube to realize this shared vision.”
On his part, AFRIMA President and Executive Producer, Mr. Mike Dada commended the streaming service for its support to the African creative economy. He said,
“We have all witnessed an increase in the circulation of short audiovisual content on these services and how they have helped promote African music and creators on a global scale. We believe that knowledge sharing will be a real way to expand the revenue stream for our content creators at home and also boost FDI. In the spirit of upliftment In the African creative ecosystem, we are excited to work with a team as driven and innovative as YouTube.”
Adi Ofisayo, Head of Music, YouTube Sub-Saharan Africa, said:
“YouTube has been consistent in its support of creators in Africa over the years and has been instrumental in discovering and developing African music and culture and exporting it to audiences and listeners around the world, enabling collaboration both locally and globally.
“We are excited about our partnership with AFRIMA and the African Union to deepen our relationship with music stakeholders on the continent, provide educational support to African creators, and help music fans be a part of some of the most iconic music moments as they unfold live on YouTube, wherever they are around the world.” .
As the entire world heads towards the 8th edition of the All Africa Music Awards, AFRIMA, which will take place from 12th to 15th January 2023, African music fans are encouraged to continue voting massively for the coveted winners, using the voting portal live at www.afrima. org and participate in events on social media platforms (IG / TikTok – @afrima.official; Facebook – Afrimawards; Twitter -afrimaofficial; LinkedIn – AFRIMA). The voting process that determines the AFRIMA winners is audited by the world-renowned auditing firm, Pricewaterhousecoopers (PWC).
As announced at the conference, delegates are expected to arrive on January 11, 2020. The AFRIMA Gala is scheduled to begin in full on Thursday January 12, 2023, with the host country tour, school visit and gift giving (as part of AFRIMA’s CSR), as well as a Soiree welcome In the evening, in Dakar.
The 4-day event continues on Friday 13 January 2023, with the Africa Music Business Summit (AMBS) at the Grand Theatre, in Dakar.
AMBS is Africa’s largest gathering of creative professionals in the music industry, featuring workshops and panel discussions on issues and opportunities in the African music industry.
The eighth AFRIMA will continue with great momentum at the Grand Theatre’s AFRIMA Music Village, which will be a free-to-enter gala featuring live performances from music’s biggest stars across the continent.
On the eve of the awards ceremony, on Saturday January 14, 2023, the events will kick off with key rehearsals, media engagements and a courtesy visit by the President of Senegal.
There will also be a live recording booth in place for musicians in all five regions of the continent, and in the diaspora, to explore collaborative recordings. The day’s activities will culminate with the exclusive Nominees party.
Finally, the 8th AFRIMA will conclude on Sunday, January 15, 2023, at the Dakar Arena with a capacity of 15-000 people, in Dakar, with the award ceremony live through 104 television stations to more than 84 countries around the world. African Union Commission, AFRIMA is the pinnacle of African music globally.
