The global music industry is gearing up for one of its biggest nights of the year – the 65th Grammy Awards. With African artists receiving notable nominations across various categories this year, Boomplay, Africa’s most popular music streaming and download platform, has announced a campaign to celebrate this feat. feat.
It provides broadcasting device to its users Free subscription to enjoy and Discover music No barriers and no cost for a full day on Monday, February 6, 2023, upon the announcement of any African Artist as the winner in their category.
Africa boasts eight nominations at this year’s event and at least one African artist is expected to bring home the prestigious Grammys trophy at the end of the ceremony, making Boomplay users across the continent a fitting celebration on the streaming platform.
Tosin Sorinola, Director of Technical and Media Relations at Boomplay, shared:
Boomplay has always been at the forefront of supporting African music and artists, and this free subscription initiative is further evidence of our commitment to our mission to continue enabling the African music ecosystem to unlock its full potential. We’re offering a free subscription to all our users to celebrate African excellence in music at the 2023 Grammy Awards. With a free one-day subscription, music fans can access our catalog of over 95 million songs to stream ad-free and download for offline playback. A perfect opportunity for music lovers to support and celebrate their favorite artists. We are very proud of the great strides African businesses are making, putting African music on the global map, and this is our way of cheering them on and showing them our support. ”
African music was duly represented when the Recording Academy released it List of nominees for the 65th Grammy Awards. Nigerian superstar Burna Boy and Beninese legend Angelique Kidjo are nominated in the Best International Music Album category, while Ghana’s Rocky Downey, Uganda’s Eddie Kenzo, South Africa’s Water Kellermann, Zax Bantuweni, Numbeko Zikode and Burna Boy are all nominated for Best International Performance. Notably, outside of the world music categories, Nigerian Tems is nominated in the Best Rap Melody Performance and Best Rap Song category for her collaboration with Drake and Future on the chart-topping single “Wait for You.” Angelique Kidjo was also nominated in the Best Song Written for Visual Media category for her Woman King Song, “Keep Rising”.
Known for its easy-to-use features and high-quality audio streaming, Boomplay offers an extensive library of songs and podcasts, as well as specially curated playlists from various genres and artists, which are updated regularly to ensure the latest songs are available. Boomplay users can create playlists, discover new music with personalized recommendations, and listen to songs offline. The streaming platform offers ad-free and offline playback of downloaded songs via affordable daily, weekly and monthly subscriptions and data packages after its strategic partnerships with relevant telecom companies.
More details about #BoomplayFreeSubscription The campaign can be found here: https://www.boomplay.com/share/buzz/4155442
