American music distribution company UnitedMasters has announced an exclusive partnership with talented Nigerian producer Sars.
In an exclusive announcement with iconic media company Billboard, US music distributor UnitedMasters confirms its partnership with talented Nigerian producer Osabuhoien Osaretin aka Sarz, and his 1789 imprint to provide a new breed of artists with the resources to promote their music globally.
David MilhadoThe Vice President of Music for the UnitedMasters revealed to Billboard the reason for this partnership with Sarz. a statement:
Sarz has, over the past five years, developed some of the largest producers on the continent who continue to produce for Wizkid’s, Burna’s, Tems, Lojay and so on. We wanted to be able to say, ‘How do we add value to you guys and help give you resources so that in this way you can ultimately develop talent in the real world? You can see why he can spot talent when you hang out with him. His energy is infectious. He just does what There’s something very powerful about it where he’s like, “I’m pushing it to these producers.” It really creates movement.
Sarz also shared his thoughts on the partnership and what he hopes it will bring to artists under the 1789 brand. He said he shared:
“More opportunities for the continent, and bring more opportunities for Afrobeats artists and producers globally. I hope to be the bridge between an emerging artist and everything he wants globally.
He also revealed that those under the brand will also have:
Everything you could get from a major brand, from marketing to digital marketing to playlist, and when the time is right, we can scale and do radio campaigns,” says Milhado. He adds that the partnership will also give artists and producers “transparency about the money they make They make it happen” through the UnitedMasters mobile app, where they “will be able to watch their streams in real time,” as well as “brand partnerships with some of the biggest brands in the world.” [NBA, ESPN, WhatsApp]and they all have ambitions to be part of the global music conversation.
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