A recently released report revealed the most-streamed Afrobeats artists in one of the largest music markets, the United States, for the first half of 2023.
In a recent publication by media giants Music Business Worldwide, data collected by Luminate, a US market watch company, reveals the most streamed Afrobeats artists in the US and worldwide for the first half of 2023.
According to a new report by Luminate, Afrobeats generated 2.5 billion on-demand audio streams in the US, representing a 34% increase over the same period in 2022. It was revealed that Burna Boy was the most streamed Afrobeats artist in the first half of 2023. , with singers Tems and Wizkid all together, respectively.
Music Business Worldwide revealed, “Burna Boy, one of the biggest Afrobeats stars in the world, 1.1 billion Global on-demand audio streams in the first half of the year and 255.8 million in the United States.”
Tems has accumulated over 184 million streams in the US with Wizkid holding the third position in the ranking with over 181 million on-demand streams as well.
The report also confirmed that music consumption will also increase globally in 2023. Music Business Worldwide stated, Globally, according to Luminate, total on-demand (audio + video) song streams grew. 30.8% In the first half of 2023 to reach 3.3 trillion In total, compared to 2.5 trillion On-demand audio streams in the first half of 2022. Total on-demand audio streams increased globally 22.9% on an annual basis 2 trillion. In the world’s largest market for recorded music, the United States, audio streams have grown in demand 13.5% to reach 616.5 billion. In the meantime, on-demand song streams (including audio and video) have grown. 15% on an annual basis 713.5 billion streams. Total album consumption (tak) Of all the music in the US in H1 rose 13.4% to 538.9 million Album equivalent units sold in the first half of 2023. Luminate’s Total Album Consumption (TAC) Metric aggregates all tracks of on-demand tracks, all track downloads, as well as all album sales on digital and physical formats.“
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